Practera Nano: Industry Projects

What can I participate in?

UQ in conjunction with Practera, are offering students the opportunity to work on a 2-week real-world business experience, via virtual collaboration with your student team, and client. This program is open to UQ students from all faculties and levels of study, however, eligibility criteria will apply. There are four nano programs available for students to participate in, only one program can be completed within a round. Please find further details on the programs below. 

Program 1: Global Trade Accelerator

This program connects student teams to undertake international market research/analysis projects for real Australian Exporters through a project learning app. Through GTA students will act as ‘consultants’ to conduct a market research analysis for an Australian Exporter. Students will be required to commit to 25 hours in total over the 2-week experience. Student teams can meet in person or collaborate completely online to complete the project. 

Compulsory orientation: 18 Nov 2024 (Session 1), 13 Jan 2025 (Session 2)

Program 2: Shared Value

Shared Value is an experiential learning project that develops key 21st-century capabilities as students conduct research and provide recommendations in response to a client brief. Students will research, identify and present practical initiatives aligned to a UN Sustainability Goal to increase the positive social, environmental and economic impact the client has in the world.

All organisations, large and small, Government, private and not-for profits, have a role to play in creating a more sustainable economy and a more just society. However, this responsibility does not need to be separate to business opportunities; shared value initiatives should simultaneously increase competitive advantage and be in the pursuit of core business strategy & profits. Students will be required to commit 25 hours in total over the 2-week experience. Student teams can meet in person or collaborate completely online to complete the project.

Compulsory orientation: 18 Nov 2024 (Session 1), 13 Jan 2025 (Session 2)

Program 3: Business Opportunity Accelerator (BOA)

The BOA program is a two-week virtual work-integrated learning program aimed at supporting a real Australian organisation to adapt their business and so emerge strongly from COVID-19. Students will scan market changes for a client due to COVID-1, identify current and potential problems the industry/organisation and its customers may face, analyse opportunities to innovate the clients’ business models amid/post-COVID-19 and recommend a range of potential adaptations in order for the business to emerge strongly from this global crisis.

Compulsory orientation: 18 Nov 2024 (Session 1), 13 Jan 2025 (Session 2)

Program 4: Social Marketing Strategy

The Social Marketing Strategy program is a two-week virtual team based work integrated learning experience. Social Marketing Strategy is a business strategy that aims to improve your business' media reach. Teams of students will complete a research project for an Australian-based organisation, with an aim to increased competitiveness and economic growth for the company and opportunities to increase social media reach across platforms.

Compulsory orientation: 18 Nov 2024 (Session 1), 13 Jan 2025 (Session 2)

What are the aims, and what do they involve?

As a student consultant in these programs, you will:

• Work in a team with other students
• Respond to an export brief provided by an Australian organisation
• Work with your allocated team to conduct a 2-week market research/market analysis project
• Develop real-world professional skills

The program aims to help improve your ability to:

• Work well in a diverse team
• Collaborate across disciplines
• Manage a project
• Deliver a market research project

Eligibility and application

Places in each Practera Nano program are limited and will be considered on the following: 

1. Must be currently enrolled at UQ, must not graduate prior to programme completion.
2. Past participation in a Practera Nano program.
3. Participation in another IGET experience at the same time.

HDR Students may be able to participate in Practera Nano programs but should note that your participation: 

• is extracurricular and outside of your PhD (implications to annual leave) 
• will no be considered a HDR placement eligible for the Career Development Scholarship Extension