The dos and don’ts of virtual networking

19 September 2023

by Taylah Berry

In today's digital age, it’s equally common to network from behind a screen than it is to meet someone in person. With the rise of virtual networking, opportunities to connect with professionals, peers, and potential employers are just a click away. However, mastering the art of virtual networking requires a different set of skills and etiquette than traditional face-to-face interactions.  

The Dos of Virtual Networking: 

  • Level-up your online presence: Before you start networking virtually, it’s important that your online presence is professional and up-to-date. This includes your LinkedIn profile, personal website, or any other relevant social media accounts. When you google yourself are you happy with the results? For more help with auditing your online presence and social media check out this helpful resource. 

  • Choose the right platforms: Not all social media platforms are created equal for networking purposes. Research and select platforms that align with your career goals. LinkedIn is a popular choice for professional networking, but industry-specific forums and groups can also be valuable. Even Instagram and TikTok can be leveraged by those within the marketing or design spaces.  

  • Engage thoughtfully: When participating in virtual discussions or forums, engage thoughtfully by offering insightful comments and asking meaningful questions. Your contributions should demonstrate your knowledge and genuine interest in the topic. 

  • Build relationships, not just contacts: Networking isn't just about collecting connections or followers. Focus on building genuine relationships with people. Send personalised connection requests or messages, expressing your interest in connecting and discussing common interests. Try to bring as much value yourself as you expect to gain from them. 

  • Attend virtual events: Many conferences, workshops, and networking events are held online. Take advantage of these opportunities to learn from experts, connect with like-minded individuals, and expand your network. Also, getting your name out there will help others to recognise you in the future. 

  • Follow up: After making a new connection, send a follow-up message to express your gratitude for the connection and reiterate your interest in further conversation or collaboration. Effective follow-up can turn a casual connection into a meaningful relationship. 

The Don'ts of Virtual Networking: 

  • Avoid too much shameless self-promo: While it's essential to showcase your skills, capabilities, and achievements, avoid coming across as overly self-promotional. Focus on providing value and building relationships rather than constantly promoting yourself. Remember if you’re sharing a work achievement to tag your colleagues! 

  • Avoid spammy behaviour: Creating a generic message and sending it out to hundreds of people can be transparent and off-putting. Personalise your outreach and respect people's boundaries. 

  • Manners matter, even online: Treat virtual networking interactions with the same respect and professionalism as in-person meetings. Avoid controversial or offensive comments, and always maintain a respectful tone. No-one appreciates a keyboard warrior, right? 

  • Don't ghost your connections: Building a network takes time and effort. Don't connect with someone and then disappear. Consistently engage with your connections by sharing relevant content, participating in discussions, and checking in periodically. Even simply liking someone's post can go a long way. 

  • It's all about give and take: Networking is a two-way street. Be willing to help others as much as you seek assistance. When someone asks for advice or support, reciprocate when you can. This will strengthen your network and reputation. 


In today's digital era, virtual networking is a game-changer for your career. To make the most out of the virtual networking scene, remember: it's all about making genuine connections, showcasing your capabilities, and building real relationships online. 


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