The AIM Overseas Media and Communication for the Fashion Industry program offer students a unique perspective on the Italian fashion industry and the influence the media/marketing has on it.

The course starts during Pitti Imagine (Florence Fashion Week) when students will attend a selection of industry shows in addition to events sponsored by the local industry and retailers. The following weeks are a combination of lectures and industry-related visits that are based on local textile production and designers as well as the use of new media/marketing in fashion communication. The program will culminate in the production of a fashion blog in which students will put their personal and creative mark on their introduction to the Alta Moda Italiana.

Fields of study

  • Media
  • Communications

You can contact UQ Abroad for course syllabi or AIM Overseas for specific information on your program of interest.

Find more information regarding specific courses on the AIM Overseas website.

Credit Equivalent

7.5 ECTS = 2 UQ Units. Maximum of 2 UQ Units upon successful completion of 7.5 ECTS (pending UQ faculty approval).

Eligibility and application

All applicants must meet the UQ short-term experience eligibility criteria and any additional eligibility criteria set by AIM overseas.

AIM Overseas programs are highly competitive and fill up fast so be sure to get your application in as early as possible.

 Apply to UQ Abroad Apply to host


The program fee is approximately $5,490 AUD. More information regarding program fees can be found on the AIM Overseas website.

Applicants may also be eligible for UQ-specific funding


Accommodation is included in the program cost. For more information regarding accommodation, please see the AIM Overseas website.

BEL Faculty Credit Assessment

Credit must be confirmed with BEL Faculty to check suitability for your program requirements. You should consult with International Mobility Coordinator prior to submitting an application. The credit precedents information on this site is provided as a guide only. Please see Credit Precedents Disclaimer for further details.

AIM Media and Communication for the Fashion Industry BEL Credit Assessment

Media and Communication for the Fashion

Eligible for #2 UQ Units credit towards Level 3 Marketing major course or #2 UQ Units credit towards Level 3 Advertising major course, as approved by BEL Faculty


Key Dates

Application Deadlines

UQ Abroad: Summer applications for this program have now closed
Host: Applications to the host have now closed

Program Dates

Start: 07 January 2019
End: 31 January 2019

Fast Facts

Type: Study
Mode: Study abroad
Location: Florence, Italy
Credit: For-credit or not-for-credit
Cohort: Undergraduate and postgraduate*

*Postgraduates can attend the program as not-for-credit only

UQ Abroad Information Sessions

Students are encouraged to register and attend an information session to receive more details on the short-term application process, eligibility criteria, funding etc.​